Lessons Learned from Losing MY TikTok at 200K Followers: How Podcasters Can Prepare for a Potential Ban
Social media platforms have become indispensable tools for podcasters to grow their audiences, generate leads, and build communities. But what happens when the platform you rely on disappears overnight? I learned this lesson the hard way when my TikTok account, which had nearly 200,000 followers, was banned. In this blog post, I’ll share my experiences, key lessons learned, and actionable steps you can take to protect your podcast and audience.
TikTok’s Uncertain Future: Why Podcasters Should Prepare
As of now, TikTok’s future in the U.S. remains uncertain, with the Supreme Court considering potential bans. Regardless of the outcome, the situation underscores a critical point: social media platforms are borrowed spaces. You don’t own them, and they can be taken away at any time.
The only assets you truly own are your:
Website
Email list or newsletter
Podcast RSS feed
These assets are permanent and under your control, making them essential for long-term success.
Key Lessons Learned from Getting Banned on TikTok
Here are the top takeaways from my experience and how you can apply them to your podcast:
Diversify Your Platforms “Don’t put all your eggs in one basket” is a cliché for a reason. While TikTok’s algorithm may offer excellent reach, relying solely on one platform is risky.
Repurpose your content for Instagram, YouTube Shorts, and other platforms.
Build an audience across multiple channels to safeguard your reach.
When my TikTok account was banned, I was grateful for my Instagram presence, YouTube Shorts content, and email list. These platforms allowed me to continue engaging with my audience.
View Social Media as a Lead Generation Tool Social media should be the top of your funnel, driving traffic to your website, email list, and full-length podcast.
Use TikTok, Instagram, and YouTube Shorts to create short, engaging clips that direct listeners to your podcast.
Focus on converting social media followers into email subscribers or website visitors.
Remember: your social accounts are not the final destination but a means to guide your audience to permanent, owned platforms.
Own Your Audience The only things you truly own are your website, email list, and podcast RSS feed. Prioritize these channels by:
Encouraging followers to sign up for your newsletter.
Creating content that leads people to your website.
Ensuring your podcast is available on multiple directories.
Prepare for Platform Migration If TikTok were to disappear, where would your audience go? Be proactive by:
Experimenting with emerging platforms like Fanbase.
Strengthening your presence on YouTube Shorts, Instagram, or X (formerly Twitter).
Leading your audience to your owned platforms as their primary connection point.
Practical Steps to Protect Your Podcast
Implement the 60-20-20 Rule Allocate your efforts across platforms:
60% on your primary platform (e.g., TikTok).
20% on secondary platforms like Instagram.
20% on tertiary platforms like YouTube Shorts or X.
Focus on Email List Growth
Create lead magnets such as free guides, templates, or exclusive podcast episodes.
Use social media to promote these offers and grow your email list.
Optimize Your Website
Ensure your website is user-friendly and encourages sign-ups.
Use it as a central hub for your content, including blog posts, podcast episodes, and resources.
Repurpose Content Effectively
Turn podcast episodes into short clips for social media.
Use tools like Descript or Canva to create visually appealing posts.
Final Thoughts
My experience of losing a TikTok account with nearly 200,000 followers was a wake-up call. It reminded me of the importance of diversifying platforms, owning your audience, and leveraging social media as a lead generation tool.
Whether or not TikTok gets banned, these strategies will safeguard your podcast and ensure its growth. Start building a more resilient content strategy today to future-proof your podcast against any platform disruptions.
Remember: You don’t own your social media accounts, but you do own your website, email list, and podcast RSS feed. Focus on growing these assets, and you’ll be prepared for whatever the future holds.
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📧 Email: hookmediaproductions@gmail.com
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